价值链管理(哈佛商业评论系列) HBR: ON MANAGING THE VALUE CHAIN HAR 下载 网盘 txt 地址 rtf kindle docx pdf

Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market.

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The Power of Trust in Manufacturer-Retailer Relationships

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MARSHALL L. FISHER

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书籍介绍

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

As technology and globalization have disrupted traditional operations along the supply chain, the relationship between suppliers, customers, and competitors has changed dramatically. Examining this issue from several strategic perspectives, Harvard Business Review on Managing the Value Chain outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. A Harvard Business Review Paperback.

Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market. Softcover. DLC: Business logistics.

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)13.9