建筑设计Mercedes-Benz Brand Places Architecture and Interior Design 下载 网盘 txt 地址 rtf kindle docx pdf

The internationally renowned brand Mercedes-Benz offers in this publication an exclusive insight into the significance of their point of sales as the decisive interface between the producer and the consumer a place which creates a certain aura for the company and which can ultimately have a great influence on the success of the brand. The Mercedes-Benz strategy is to present its name, its products, and related services consistently in all its sales and service centres throughout the world.

This publication documents the multifaceted architecture and design of the Mercedes-dealerships around the globe; it describes exactly how the brand world transforms rooms and buildings to represent and convey the exclusive corporate identity, producing a high recognition value which is so valuable on the world market.

Vorwort

Yon der gebauten Corporate Identity zur Markenarchitektur

Was sind Marken und wie funktionieren sie?

Die Funktionen des Mercedes-Benz Autohauses

Autohaus-Design als Element der Markenstrategie

Markenpragung und Markenerlebnis: Die ,,Brand Gallery"

Licht- und Farbdesign

Medieneinsatz fur Vertrieb und Marke

Event-Marketing und Architektur

Zeichen aus Glas: Die ersten Mercedes-Benz Center in Berlin und Munchen

Die Marke in den Metropolen: Mercedes-Benz Center der Zukunft

Fur City-Flaneure: Mercedes-Benz Spots

Premium und Standard: Kleine und mittlere Autohausformate in Deutschland

Mercedes-Benz in Europa

Ferne Kontinente: Autohauser in Afrika, Asien und Lateinamerika

Room with a view: Lesbos

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