Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers(ISBN=9781841127897) 下载 网盘 txt 地址 rtf kindle docx pdf

How market solutions lead to competitive advantage for the

world's most innovative companies From Apple to Blackberry, GE to

Google, innovative companies stand out from the crowd not so much

for their exceptional products, despite what one might assume, but

for the way they challenge conventions, redefine markets, and

change consumer expectations. Apple didn't just create the iPod; it

envisioned the future of music and then made a product to service

that future. And the same holds true for every highly innovative

company. In Creative Genius, Peter Fisk presents ten tracks for

innovation and provides business blueprints for making that

innovation happen. Peter Fisk (Middlesex, UK) is an experienced

strategist and marketer who has spent many years working with

companies such as American Express, British Airways, Coca-Cola, and

Microsoft. He is an inspiring and popular speaker on marketing

subjects.

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书籍介绍

How market solutions lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.