龙行天下（改变全球竞争格局的中国成本创新）DRAGONS AT YOUR DOOR 下载 网盘 txt 地址 rtf kindle docx pdf

　　Starred Review. According to business professors Zeng (of Cheung Kong Graduate School in China) and Williamson (of INSEAD in Fontainebleau and Singapore), the slogan of the China International Marine Container Group, "Learn, Improve, Disrupt," could just as easily apply to any such Chinese corporation, each of whom are busy using those principles to reinvent manufacturing, with global consequences. The authors reveal that low labor costs are only one advantage enjoyed by Chinese companies, and that the "three faces" of cost innovation (offering high technology at low cost, a near-impossible range of choice, and "speciality products" at volume prices) have given them impressive inroads to markets long assumed impenetrable. This is sobering reading for Western audiences; while the authors avoid the alarms that sound throughout many current business books on China, their dry, factual approach may prove even more unnerving. Though it may paint a disturbing portrait of a competitor formidable even in its infancy, the anecdotes and analysis this volume brings to light are bound to inspire anyone serious about global business or politics today.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Preface and Acknowledgments

Introduction

　Dragons at Your Door

1 Disrupting Global Competition

How Did They Get Here So Fast?

2 Cost Innovation

The Chinese Dragons’Secret Weapon

3 Loose Bricks

Rethinking Your Vulnerabilities

4 TheWeak Link

Limitations ofthe Chinese Dragons

5 Your Response

Winning in the New Global Game

Conclusion

Charting the Future

Notes

Index

About the Authors

　　Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business,Beijing,China.

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Book Description

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.

The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.