The Making of Second Life： Notes from the New World 打造第二人生 下载 网盘 txt 地址 rtf kindle docx pdf

For those unfamiliar with the hype or the ridicule, Second Life is a massively multi-user online world, a vast simulation created by ordinary loggers-in using 3-D graphic-design tools from the site's proprietor, Linden Labs. Posing as animated avatars, Residents ramble or fly through the videoscape; they socialize with other avatars, create art, have sex, build cities, open shops and nightclubs, spend Linden Dollars (redeemable for real dollars) and fight wars, all while seated at their computer screens. Au, a journalist who chronicled the site as Linden Labs' reporter-avatar, visits the usual dot-com–saga touchstones. There's the shoestring startup by eccentric geeks; the pilgrimage to Burning Man; the bloviating visionary founder, Philip Rosedale (I'm passionate about Second Life because there doesn't need to be a God); the marketing gobbledygook about Leverag[ing] Metaverse Brands. Au celebrates Second Life as a seedbed for unfettered cybercapitalism, a liberating outlet for the masses' pentup creativity and a lucid dream that erases the virtual-real divide. Alas, in his telling, Second Life's ongoing fantasia—the monkey now perched on the wing screamed 'DIEEEE' as he strafed a well-armed babe in a bikini—feels very much like a recounted dream: creative, certainly, but rather tedious and patently irrelevant. (Mar.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Preface

Introduction: From Old World to New World A Brief History of the Metaverse

chapter 1 Touching Knowledge: From Virtual Reality to Real Company

chapter 2 Imagining the Net in 3-D: Shunting the Datastream into Rivers and Sky

chapter 3 The Engines of Creation: The Alchemy of User-Created Content

chapter 4 The Unwisdom of Crowds: Object Lessons in Online-World Social Engineering

chapter 5 Self-Made Mankind: Identity and Role-Playing in the Oigital Generation

chapter 8 Making Love: Romance and Oesire, Oigitized for Your Protection

chapter 7 Building Walls, Defending Territory: Border Disputes and Culture Clashing in War's Shadow

chapter 8 Burning Down the House: Oemocracy as a Business Model

chapter 9 Avatar as Entrepreneur: From Content Creator to Revenue Generator

chapter 10 Investing in Utopia: A Rough Exp]orer's Guide for Corporatons and Organizations in the Metaverse

chapter 11 Law Is Code: Crime and Punishment in the Net's 3-D Future

chapter i2 Building a Better World: Research, Education, and Activism in an Online World

chapter 13 Convergence: An Internet-to-Online World Road Map for the Next Decade

Afterword

A Selected Second Life Glossary

Appendix One: Three Tips for Exploring Second Life

Appendix Two: Three Tips for Real Businesses Starting Out in Second Life

Acknowledgments

Index

WAGNER JAMES AU has written about highItec h culture for more than ten years, and has beer, at various times a freelance reporter, a metaverse consultant, a game developer, a screenwriter and most pertinent, a white-suited avatar named "Hamlet Au." the fi

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书籍介绍

1.Linden Lab如何一步步从1999年的virtual reality的硬件公司，转化为一个UGC为核心特点的开放虚拟世界？了解更多Linden Lab的早年历史，包括投资者，专家，早期团队在内的核心人物的想法，更容易明白现在整个Second Life存在的问题和核心竞争力。

2. Second Life的社区具有什么样的特点？里面的用户究竟是什么样的？他们怎么理解Second Life？虚拟世界到底给了普通人什么样的价值？James他花了大量时间跟社区的居民沟通，了解整个社区的发展，讲到了很多典型居民的故事。

3. 社区居民和Linden Lab的决策之间，有什么样的关系？促成SL形成目前规模和自由度的虚拟经济的决策时怎样做出的？为什么政策(policy)问题成为了居民和Linden Lab长期争执的关键点？

4. 目前进入Second Life的组织和公司为什么大部分在市场和PR方面已经失败？原因到底在哪里？James在书里给出了自己的很多意见，非常值得参考。