【现货 】【翰德图书】老实人狡猾工作术 港台原版图书籍台版正版繁体中文 佐久间宣行 行销企划 大是文化 下载 网盘 txt 地址 rtf kindle docx pdf

暂无相关简介，正在全力查找中！

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：【现货 】【翰德图书】老实人狡猾工作术 港台原版图书籍台版正版繁体中文 佐久间宣行 行销企划 大是文化在线阅读

在线听书地址：【现货 】【翰德图书】老实人狡猾工作术 港台原版图书籍台版正版繁体中文 佐久间宣行 行销企划 大是文化在线收听

在线购买地址：【现货 】【翰德图书】老实人狡猾工作术 港台原版图书籍台版正版繁体中文 佐久间宣行 行销企划 大是文化在线购买

杰夫都坚持一个简单的原则：“必须做到完美。”他提醒团队：一次糟糕的客户体验会抵消数百次完美的客户体验

杰夫还经常告诫他的小团队：亚马逊要永远少承诺、多交付，以确保超过客户的期望

In a talk at the 2018 Air, Space and Cyber Conference, Jeff described Amazon this way: “Our culture is four things: customer obsession instead of competitor obsession; willingness to think long term, with a longer investment horizon than most of our peers; eagerness to invent, which of course goes hand in hand with failure; and then, finally, taking professional pride in operational excellence.” (xi)

Another of Jeff’s frequent exhortations to his small staff was that Amazon should always underpromise and overdeliver, to ensure that customer expectations were exceeded.

“The best way to fail at inventing something is by making it somebody’s part-time job.”

A switch to narratives places the team’s ideas and reasoning center stage, leveling the playing field by removing the natural variance in speaking skills and graphic design expertise that today plays too great a role in the success of presentations. The entire team can contribute to the crafting of a strong narrative, reviewing the revising it until it’s at its very best. It should go without saying - sound decisions draw from ideas, not individual performance skills.

Working Backwards is a systematic way to vet ideas and create new products. Its key tenet is to start by defining the customer experience, then iteratively work backwards from that point until the team achieves clarity of thought around what to build. Its principal tool is a second form of written narrative called the PR/FAQ, short for press release/frequently asked questions.

暂无其它内容！